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WorldInLast24Hrs | Ankesh Tiwari
@t24hrsworldinlas

The Miami Beach Police Department has added a striking and unexpected vehicle to its fleet — a 2012 Rolls-Royce Ghost, valued at around $250,000. This luxury car, loaned to the department by Braman Motors, has been outfitted with police lights and sirens. However, it won’t be used for routine patrols or emergency responses. Instead, the car is intended for community engagement, public events, and recruitment efforts, aiming to spark interest and conversations around modern policing.

According to officials, the initiative is part of a broader strategy to attract new recruits and boost the department’s public image. Police Chief Wayne Jones explained that traditional methods are no longer enough, and the department must think outside the box to connect with a changing community. Importantly, no taxpayer money was used for this vehicle — Braman Motors is covering all related costs, including maintenance and insurance.

The move has sparked a mix of admiration and criticism online. Some people see it as a creative and innovative approach to public relations and recruiting, while others view it as a tone-deaf display of extravagance in a time when many question how police resources are allocated. Still, the flashy addition has certainly succeeded in drawing attention to the Miami Beach Police — which was exactly the point.
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