
Dick’s Sporting Goods Chairman Edward W. Stack announced today that rapper, fashion designer, influencer, actor, mogul, restaurateur, entrepreneur, husband, father, uncle, and first-through-ninth cousin Kanye West will serve as the company’s new brand ambassador.
Stack cited Kanye’s “willingness to swallow his pride—among other things—and really get down to business” as a key factor in the decision.
When asked what convinced him to take the role, Kanye said, “Edward told me Dick’s is really just one big family. That spoke to me.”
Pressed by reporters on whether he was concerned about appointing Kanye given his fallout with Adidas and the collapse of the Yeezy brand, Stack responded confidently:
“We’re not worried. In fact, we kind of hope he blows it.”
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